TikTok fuels Labubu toy craze, prices surge

forbes.com

Labubu, a monster-like toy, has become a viral sensation on TikTok, driving up demand and causing prices to skyrocket on resale markets. Collectors are now paying thousands of dollars for the dolls. The toys, sold in "blind boxes" by Pop Mart, are inspired by Nordic mythology and designed by Kasing Lung. The collectibility and rarity of certain designs, including the "secret" Labubu, fuel the craze. The trend, fueled by celebrity endorsements and social media, mirrors the Stanley cup craze, with some critics citing overconsumption and resale profiteering. Customs officials have also seized smuggled Labubus.


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TikTok fuels Labubu toy craze, prices surge | News Minimalist