Tidal lays off entire product marketing team in major restructuring effort

Tidal is laying off its entire product marketing team as part of a major restructuring. CEO Jack Dorsey announced the company will operate more like a start-up, focusing on engineering and design while eliminating product management roles. This marks Tidal's second significant layoff this year, following a reduction of about 40 employees in December 2023. Sources suggest the current layoffs could affect around 100 staff members, nearly a quarter of the workforce. The changes come after Tidal removed its free tier in March. A spokesperson stated the goal is to better serve artists and streamline operations.