Ticketmaster's UK chief denies use of dynamic pricing in ticket sales

independent.co.uk February 4, 2025, 08:00 PM UTC

Ticketmaster's UK managing director, Andrew Parsons, told MPs that the company does not use dynamic pricing. He stated that ticket prices are set in advance by event organizers and do not change during the buying process. Parsons responded to concerns about inflated ticket prices, emphasizing that the prices displayed are determined by artists and their teams. He clarified that any perceived price increases are due to cheaper tickets selling out quickly, not automated price changes. The Competition and Markets Authority is investigating Ticketmaster over potential dynamic pricing in Oasis ticket sales, following reports of significant price increases. Ticketmaster initially declined to appear before the committee due to this ongoing investigation.


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