Three ebike brands recently closed

Three notable ebike brands, Propella, Juiced Bikes, and VanMoof, have recently ceased operations or undergone significant restructuring. Propella closed due to market shifts making their affordable models dated, while Juiced Bikes went under in 2024 before its brand and intellectual property were acquired by Lectric Bikes in spring 2025. VanMoof declared bankruptcy in 2023 and has ceased US operations for now. These closures reflect the maturing ebike market, where companies face challenges from falling prices, evolving technology, and the need for proprietary component repair and integration.