Threads updates algorithm to prioritize posts from followed accounts

Threads is changing its algorithm to show more posts from accounts users actually follow, rather than recommended content. This shift aims to enhance the platform's appeal as users seek alternatives to X following the U.S. election. Adam Mosseri, head of Instagram, announced the update, stating it will prioritize content from followed accounts. This marks a significant change from Meta's previous focus on algorithmic feeds, which had been unpopular among users. The decision comes as Threads reports 275 million monthly active users, while Bluesky, a competing platform, gained over 700,000 new users recently. The changes reflect a broader trend in social media towards user-driven content.