Theophile Dufresne, a Moselle native, co-created Intermarché's viral vegetarian wolf advertisement

lalsace.fr (French)

A vegetarian wolf advertisement for Intermarché has surpassed one billion global views. The heartwarming commercial, created by Illogic Studios and co-founded by Theophile Dufresne, features a wolf befriending forest creatures by becoming vegetarian. It was made without AI. Dufresne, originally from Metz, expressed pride in the ad's success and its ability to connect people worldwide.


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Theophile Dufresne, a Moselle native, co-created Intermarché's viral vegetarian wolf advertisement | News Minimalist