The Weeknd raises name change speculation with new billboards across the U.S

The Weeknd is raising speculation about a possible name change with new billboards across the U.S. that read, "The E nd is near." This campaign coincides with the promotion of his upcoming album, *Hurry Up Tomorrow*, set for release in January. In a recent interview, The Weeknd hinted at closing the chapter on his current persona, stating he may continue making music under his real name, Abel. Fans have reacted with mixed feelings on social media regarding this potential change. Additionally, *Hurry Up Tomorrow* will be accompanied by a film starring Jenna Ortega, scheduled for release on May 16, 2025. The film is described as a psychological thriller and aims to connect with The Weeknd's music and artistic vision.