The Truth About Edeka's Gut & Günstig Private Label

derwesten.de (German) —

Thousands of Edeka products carry the Gut & Günstig logo, a private label produced by well-known manufacturers, not inferior goods. Independent tests show its quality matches branded products at lower prices. The brand encompasses around 3,000 items, from staples to non-food, and is produced by familiar companies like Oldenburger, Homann, and Intersnack. Edeka guarantees price competitiveness, and a code on packaging reveals the actual producer. Stiftung Warentest's meta-analysis of over 1,400 foods found private labels scored similarly to brands while costing less. Öko-Test also rated Gut & Günstig's rapeseed oil among the best, confirming low price does not mean low quality.


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