Tesla struggles to sell Cybertruck despite discounts

Tesla has announced it cannot sell the Cybertruck, even with federal tax credits and discounts. The company reported that it has delivered 46,000 Cybertrucks in the U.S. since starting production in late 2023. However, they expect to deliver only 7,000 to 8,000 Cybertrucks in the first quarter of 2025. This is a decline from the previous two quarters, where deliveries were between 10,000 and 12,000. Tesla's delivery numbers are not broken down by model, making it hard to assess the performance of individual vehicles. The company’s overall sales strategies include lowered financing rates and incentives. Yet, these efforts have not boosted Cybertruck sales as expected. Production at Gigafactory Texas is aimed at reaching 250,000 units per year, with hopes to sell 500,000 annually. Currently, Tesla is struggling to sell even 40,000 Cybertrucks within a year. The upcoming less expensive Cybertruck RWD, set to start at $61,000, might help. However, there are concerns about how much it will increase sales. The Cybertruck's initial version has faced criticism related to price increases and unfulfilled promises regarding its range. Observers are questioning the management's effectiveness as Tesla has only launched one new vehicle in five years. This situation raises concerns about the company’s future and demand for the Cybertruck.