Tech expert highlights need for companies to own brand voice in AI era

newsweek.com February 5, 2025, 04:01 PM UTC

Maesa, a beauty incubator, has successfully used generative AI to create a marketing campaign for its fragrance brand Fine'ry, saving time and costs. The company aimed to maintain a luxury feel without a large budget, showcasing its innovative approach. Experts emphasize the importance of companies owning their brand voice while navigating the growing AI landscape. They advise businesses to focus on practical AI applications that enhance efficiency and customer experience, rather than pursuing technology for its own sake. Maesa plans to enter Newsweek's AI Impact Awards, which recognize innovative AI solutions across industries. The awards highlight measurable impacts in areas like marketing and product development, with entries open until April 25.


With a significance score of 3.1, this news ranks in the top 20% of today's 17788 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 8000 minimalists.