Tecate launches ICE Light beer with extra fresh technology in northern Mexico and Jalisco

cronica.com.mx (Spanish)

Heineken Mexico launched Tecate ICE Light, a new light beer featuring "Extra Fresh" technology for enhanced coolness. This innovation aims to elevate the perception of freshness in the light beer category by creating a cooling sensation in the mouth and throat without altering flavor. The beer also includes a thermosensitive seal and modern branding to emphasize its freshness, initially rolling out in northern Mexico and Jalisco.


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