Target employee finds fulfillment in retail and TikTok over degree in animal science

Kaitlin Sonday, a 25-year-old Target employee in Lincoln, Nebraska, prefers her retail job over using her animal science degree. She earns about $30,000 annually and supplements her income with around $10,000 from her TikTok side hustle, where she shares Target-related content. Sonday bought her home in 2021 with financial assistance and currently lives with a roommate. She manages her expenses well, benefiting from Target discounts and keeping her costs down despite rising prices. Despite earning less than the median household income in her area, Sonday feels financially comfortable. She values her retail job for its flexibility and the friendships she has made, viewing it as a viable career path rather than a dead-end job.