Taiwanese fried chicken brand Top Chicken finds success in Lincoln, Nebraska

setn.com (Chinese)

Taiwanese fried chicken brand Top Chicken has become unexpectedly popular in Lincoln, Nebraska, earning a 4.8-star Google rating. The brand's success is attributed to adapting its menu with local favorites like chicken tenders and sides such as meat sauce mashed potatoes, alongside popular Taiwanese drinks. Top Chicken also partnered with Gong Cha, a bubble tea chain, to create a hybrid restaurant, leveraging existing brand recognition and Taiwanese beverages to attract young customers.


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