Sydney Sweeney launches new lingerie brand, Syrn, with black lace preview

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Sydney Sweeney revealed her new lingerie brand, Syrn, with a preview video and a lipstick message announcing its January 28 launch. The actress showcased a black lace bra and matching set, writing "coming 1/28. xo, Syd" on a mirror. The brand is backed by Coatue, a firm with investments from Jeff Bezos. Sweeney's marketing stunt involving the Hollywood sign may lead to legal issues. She also founded a production company that has co-produced successful films.


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