Swedish fashion consumers favor H&M, according to 2026 rankings

yougov.com

H&M is the most considered fashion brand for next purchases in Sweden, particularly among younger women. The 2026 YouGov rankings surveyed over 5,000 Swedes, analyzing brand equity, value, and quality perceptions across demographics. The report offers insights into consumer preferences, brand performance, and demographic profiles to aid marketing and retail strategies.


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Swedish fashion consumers favor H&M, according to 2026 rankings | News Minimalist