Survey: 54.6% of Upper-Grade Elementary Girls Have Used Makeup; Canmake Tops Brand List

A survey by Shogakukan's "Girls Elementary School Student Research Institute" found that 54.6% of upper-grade elementary school girls have experience wearing makeup. The survey, conducted via magazine postcards with 1,500 readers, revealed that "Canmake" is the most used cosmetics brand, followed by "Romand" and "CeZanne." Lower-grade girls prefer nail polish and lip products, while upper-grade girls prioritize sunscreen and base makeup. Upper-grade girls' top skin concern is acne, and they most frequently use skincare brands "Nivea" and "Biore." The survey was published on September 2, 2026.