Sudtana brings Thai family herbal remedies to luxury hotels across Asia

Sudtana founder Manusanun "Mew" Leelahongjudha has transformed her family's traditional Thai herbal remedies into a beauty brand now used by luxury hotels across Asia, including Four Seasons Bangkok and Six Senses Samui. Founded in 2019 after Leelahongjudha completed an MBA at MIT, Sudtana offers hair, skin and body care products starting at US$14. The brand validates traditional remedies through peer-reviewed scientific research and works directly with organic farmers to source ingredients sustainably. Leelahongjudha describes her philosophy as "slow beauty," emphasizing holistic wellbeing over quick fixes. She hopes users feel more connected to themselves and nature, viewing beauty as self-acceptance rather than adherence to fixed standards.