Study shows TV news ads boost viewer recall despite advertiser concerns

variety.com

Advertisers have become cautious about TV news programs due to concerns over polarized audiences. However, a new study by Mediaprobe indicates that this approach may be misguided. The study shows that ads in news programs generate better viewer recall and emotional responses than those in primetime shows. Brands adjacent to news content saw a 5% increase in recall compared to primetime ads. As viewers shift to streaming services, ad spending is expected to decline for major news networks in 2025. Despite this, the study suggests that advertising in news content can enhance viewer engagement and brand memorability.


With a significance score of 3.4, this news ranks in the top 6.3% of today's 28298 analyzed articles.

Get summaries of news with significance over 5.5 (usually ~10 stories per week). Read by 10,000+ subscribers:


Study shows TV news ads boost viewer recall despite advertiser concerns | News Minimalist