Study finds most Black Friday deals are not genuine discounts

Eight in ten Black Friday advertised deals are actually the same price or cheaper at other times of the year, a study found. Consumer watchdog Which? analyzed 175 products from major retailers for six months around last year's Black Friday, finding 83% were cheaper or the same price on other dates. The findings suggest Black Friday often relies on hype, with some independent retailers opting for alternative promotions or focusing on benefits beyond discounts.