Study finds Google AI overviews cite Reddit often

Reddit is the second most-cited source in Google's AI Overviews, according to a recent study, potentially impacting the platform's traffic and advertising revenue. The study by Semrush revealed that Quora is the most cited source, followed by Reddit, in Google's AI-powered search summaries. This is likely due to the platforms' niche question-and-answer formats and Google's partnership with Reddit. This partnership, worth $60 million, allows Google to train its AI models on Reddit's content. However, analysts are concerned that the AI Overviews may decrease traffic to Reddit, impacting its value to advertisers.