Study finds generative AI tools may reduce originality in workplace creativity

sloanreview.mit.edu October 31, 2024, 03:01 PM UTC

Generative AI tools, like ChatGPT, are increasingly used by employees to enhance productivity in writing and software development. However, research indicates that relying too heavily on these tools may lead to less original work and discourage individual creativity.

The study highlights a trade-off between efficiency and originality. While AI can produce fluent content, it often lacks the unique style and insights of individual users. This can result in employees opting for generic outputs rather than investing time to refine AI suggestions to better reflect their personal touch.

Managers are encouraged to find a balance between productivity and creativity. Overemphasis on meeting productivity goals may lead to a reliance on AI-generated content, which could stifle innovation and the diverse contributions of team members.


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