Strider Bikes founder prioritizes life lessons over wealth for his sons

Ryan McFarland, founder of Strider Bikes, has built a net worth of $30 million. He emphasizes the importance of not leaving too much money to his sons, Bode and Jesse, to ensure they have meaningful life experiences and learn from challenges. McFarland has established a trust to support their education but insists they must earn their way in the family business. Both sons work at Strider in different roles, treated like any other employees, to foster their independence and self-esteem. The family values the impact of their business, which has contributed millions to charity. McFarland believes that the lessons learned through hard work and entrepreneurship are more valuable than financial security alone.