Streaming platforms compete for video podcasts

france24.com

Video podcasts are emerging as the next major battleground for streaming platforms like TikTok and Netflix, seeking to capture a young, advertiser-friendly audience. YouTube currently leads the US market with 33% share, while Spotify has seen 390 million users watch video podcasts. Netflix plans to release a dozen licensed programs in early 2026, aiming for up to 200. TikTok is collaborating with iHeartMedia on influencer-hosted programs, and Disney is also investing in podcasts spun off from its series, expanding audience reach and revenue potential.


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Streaming platforms compete for video podcasts | News Minimalist