StarHub-M1 merger could strengthen Singtel rival but cut consumer perks, analysts say

A potential merger between StarHub and M1 could create a stronger rival to Singtel, but analysts warn it may end fierce price competition and reduce consumer perks in Singapore's telecom market. StarHub and Keppel confirmed talks on September 23, months after Simba's proposed M1 acquisition fell through. Analysts say the combined entity would become the largest provider in post-paid mobile and fixed broadband, sharing infrastructure and cutting costs. With operators dropping from four to three, pricing pressure would ease, likely reducing discounts and promotions. Smaller players like Simba could still compete, but regulatory oversight on prices and consumer choice becomes critical.