Sprinter seeks expansion in Spain with 10% market share

elperiodicodearagon.com (Spanish)

Sprinter, a Spanish sports retailer, aims to expand its presence in Spain, where it currently holds a 10% market share, according to CEO José Pérez-Milá. The company plans to open 15 new stores in 2025. Pérez-Milá, who became CEO in September 2024, highlighted the company's growth, including revenue exceeding €662 million in the previous year. Sprinter has overcome challenges, including closing stores in the Netherlands and is focused on expansion. Sprinter's expansion strategy includes a focus on retail locations in shopping centers and medium-sized retail parks. The company emphasizes talent retention and strong relationships with major sports brands.


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Sprinter seeks expansion in Spain with 10% market share | News Minimalist