Sports brand releases World Cup ad with AI-generated younger David Beckham

hk.on.cc (Chinese)

A major sports brand has released a new World Cup advertisement featuring David Beckham. AI technology was used to recreate his younger appearance in the ad. The commercial includes Timothée Chalamet as a manager and stars Lionel Messi, Jude Bellingham, and others. It also revisits a 1998 Real Madrid trio with Beckham, Zidane, and Del Piero. The advertisement, which reportedly cost £500 million, showcases Beckham's iconic hairstyles and a humorous scene involving a tree.


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