South Korea's entertainment industry rises to global prominence with K-pop and K-dramas

South Korea's entertainment industry has seen significant growth, evolving from a niche market to a global powerhouse. The rise began after the end of military dictatorship in 1987, leading to increased creativity and investment in film and music. Streaming services have further expanded the reach of K-dramas and K-pop worldwide. Today, Korean content boasts over 220 million fans globally, with hits like "Squid Game" and popular groups like BTS and Blackpink. The success of Korean dramas and music has transformed cultural consumption, drawing in audiences from diverse backgrounds and sparking interest in Korean culture. Despite challenges, including industry pressures and criticism over English lyrics in K-pop, South Korea's cultural influence continues to grow. The global fascination with its entertainment reflects a shift in audience preferences, seeking relatable narratives and themes of social inequality.