South Asian brides embrace one-gram gold jewelry as gold prices soar

Rising gold prices are forcing South Asian brides to opt for one-gram gold jewelry over traditional pure gold ornaments. This shift is driven by the prohibitive cost of pure gold, making it difficult for middle and lower-income families to afford traditional wedding jewelry, which holds significant cultural importance. While some families still prefer pure gold as an investment, the trend indicates a move towards more practical, cost-effective jewelry options for weddings and events.