South Asian brides choose imitation jewelry as record gold prices make pure gold unaffordable

aljazeera.com

Record gold prices are forcing South Asian brides to opt for imitation jewelry and gold-plated ornaments. Families are choosing affordable substitutes like "one-gram gold" jewelry, which is gold-plated base metal, to meet wedding traditions. This trend reflects a significant shift in cultural practices driven by economic pressures, making real gold increasingly inaccessible for many.


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South Asian brides choose imitation jewelry as record gold prices make pure gold unaffordable | News Minimalist