South Asian beauty brands blend tradition and innovation to gain global recognition

standard.co.uk

South Asian beauty brands are gaining global recognition by blending ancient Ayurvedic traditions with modern innovation. These brands are reimagining time-honored practices like hair oiling and turmeric-infused skincare, using natural ingredients such as neem and amla. This rise reflects a broader interest in holistic wellness and traditional beauty rituals, with brands like Fable & Mane and Kama Ayurveda leading the way.


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South Asian beauty brands blend tradition and innovation to gain global recognition | News Minimalist