SonyLIV streams Asia Cup cricket, facing challenges from political tensions and advertiser caution

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SonyLIV's $170 million investment in streaming the Asia Cup faces challenges due to political tensions and advertiser caution. The India-Pakistan match, a key event, is overshadowed by boycott calls following recent cross-border incidents, potentially impacting SonyLIV's subscriber and ad revenue goals. Advertisers are hesitant due to economic slowdown and a ban on online gaming, despite the tournament's timing during the festive season.


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