Social run clubs turn running into a social scene, from Paris to Brooklyn

Social run clubs are emerging as a convivial entry point to running, blending exercise with social interaction, as seen at a Paris event where dozens gathered for a 10-kilometer run. Participants like Elise, a 29-year-old public sector executive, attend to meet people, noting the sport's social potential and the appeal of a post-run beer, which she says "doesn't hurt." These informal urban clubs reflect a broader trend of younger generations embracing running as a social space with its own codes and consumption habits, rather than a solitary activity.