Snapchat introduces sponsored AI bots for advertising

clubic.com (French)

Snapchat now features AI-powered sponsored bots that engage users directly in conversations, blurring lines between interaction and advertising. These bots, commissioned by brands, respond to user queries and steer discussions towards commercial offerings, aiming to make chat a driver of purchasing decisions. This move builds on Snapchat's previous AI chatbot, My AI, which has seen significant user engagement despite past controversies over inappropriate responses.


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