Snapchat introduces sponsored AI agents for conversational advertising

engadget.com

Snapchat launched AI Sponsored Snaps, allowing brands to use AI agents for conversational advertising within the app's Chat tab. These AI agents will appear as sponsored chats, enabling users to ask questions about brands and potentially receive offers, with Experian being an initial partner. The move aims to integrate advertising natively into user conversations, reflecting a trend towards conversational commerce and discovery.


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Snapchat introduces sponsored AI agents for conversational advertising | News Minimalist