Snap launches $2,195 augmented reality glasses to compete with Meta and Apple

vogue.com

Snap has launched new AR glasses, Specs, priced at $2,195, aiming to integrate computing into daily life and potentially replace smartphones. These glasses feature a proprietary operating system, advanced AR and AI capabilities, a four-hour battery life, and hand-tracking technology, representing a significant investment in wearable computing. The success of Specs hinges on offering unparalleled convenience and utility to justify their high cost, competing with offerings from Meta and Apple in the emerging smart glasses market.


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