Small Business Saturday sees record consumer support as shoppers aim to boost local economies

Small Business Saturday, celebrated the Saturday after Thanksgiving, aims to boost awareness and support for small businesses. This year, 85% of consumers plan to shop small, a significant increase from previous years, with $17 billion spent during the event in 2023. Small businesses face challenges competing with larger retailers during the holiday season. Many owners report increased difficulty in remaining competitive, especially during economic downturns. Small Business Saturday highlights their importance and encourages shoppers to consider the impact of their purchases on local communities. Experts suggest that supporting small businesses should extend beyond the holiday season. They recommend sharing positive experiences, following businesses on social media, and utilizing online tools to find local shops. Major retailers are also responding by promoting small businesses on their platforms.