Skims revives merkins with 1970s-themed campaign

cyprus-mail.com

Skims has released a faux hair micro thong, identified as a merkin, sparking controversy and renewed discussion. The product, part of a 1970s-themed campaign, revives the historical use of merkins, pubic wigs, which originated centuries ago to conceal signs of disease and lice. Merkins evolved from practical accessories to conceal health issues and prevent infestations to items associated with vanity and fashion, reflecting changing societal views on body hair.


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Skims revives merkins with 1970s-themed campaign | News Minimalist