Skims reaches $4 billion valuation as Kim Kardashian's brand expands globally
Kim Kardashian's shapewear brand, Skims, has reached a valuation of $4 billion, marking significant growth since its launch in 2019. Initially named Kimono, the brand faced backlash over cultural appropriation, leading to a name change and a focus on inclusivity with diverse sizes and skin tones. Skims expanded rapidly, selling out its first collection and gaining popularity during the pandemic. The brand has since entered retail, launched pop-up shops, and introduced new product lines, including men's clothing and activewear, while collaborating with high-end brands like Fendi. Recent campaigns have featured celebrities and athletes, enhancing Skims' visibility. The brand plans to open more flagship stores and expand internationally, indicating ongoing growth potential in the fashion market.