SKIMS co-founder still questions prices, East London roots

SKIMS co-founder Emma Grede, despite a $390 million net worth, still carefully scrutinizes prices, a habit instilled by her mother. Grede, raised by a single mother in East London, learned to meticulously manage finances, budgeting down to the smallest expenses. This practice continues even with her vast wealth from co-founding SKIMS, Good American, and Safely. Grede attributes her financial diligence to her upbringing and aims to use her success to create opportunities for others, reflecting on her own journey and the importance of giving back.