Shoppers to spend average of £236 each in Boxing Day sales as online shopping rises

Shoppers are expected to spend an average of £236 each during this year's Boxing Day sales, totaling £4.6 billion. Most purchases will be made online, with 65% of shoppers planning to shop digitally, up from 63.9% last year. Despite the cost-of-living crisis, average spending is £50 more per person than before the pandemic. Many consumers are focusing on practical items like food and kitchenware, with a notable increase in interest for second-hand goods. In-store shopping is also gaining traction, with 25% of respondents planning to shop mostly in physical stores, an 11% rise from last year. Major retailers, including Next and Marks & Spencer, will remain closed on Boxing Day.