Shift in attitudes signals growing discontent with woke culture in the US

In recent months, there has been a noticeable shift in attitudes toward "woke" culture, particularly following the U.S. presidential election. Many people now express relief and agreement with critiques of wokeism, suggesting a growing discontent with its perceived excesses. The term "woke," originally used to describe social awareness, has increasingly been viewed negatively. Critics argue that it has become a tool for enforcing a narrow set of beliefs, leading to feelings of alienation among some liberals who feel politically homeless. This change is reflected in various sectors, including corporate marketing, where consumers are becoming wary of performative gestures that lack genuine commitment. The decline of initiatives like Diversity, Equity, and Inclusion is evident as people seek more authentic engagement in social issues.