Shah Rukh Khan's KKR brand value surges to $22.2 million

bengali.news18.com (Bengali)

KKR's brand value has significantly increased to $22.2 million, a 196% rise since its 2008 acquisition. This growth is attributed to Shah Rukh Khan's stardom, effective marketing, and the team's influence beyond cricket into fashion and lifestyle. KKR ranks fourth in brand value among IPL teams. Despite recent challenges in IPL 2026, the team invested heavily in player retention for the 2025 auction.


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Shah Rukh Khan's KKR brand value surges to $22.2 million | News Minimalist