SEO evolves as Google introduces AI Overviews to reshape search results

The SEO landscape is rapidly evolving, particularly with the introduction of Google’s AI Overviews, which began in May. This change moves away from traditional search results, impacting how users find and interact with content. Featured snippets may now serve as citations in AI Overviews, increasing their importance for SEO. Additionally, AI Overviews can include multiple sources, meaning that ranking outside the top results can still lead to visibility in these new formats. Brand mentions are becoming more significant, as they can enhance the likelihood of appearing in AI Overviews. Active participation on platforms like Reddit and Wikipedia is essential for improving visibility in this AI-driven search environment.