Scottish businesses must adapt to AI search to avoid exclusion

scotsman.com

Scottish firms risk being excluded from customer shortlists due to AI search, impacting commercial opportunities. AI search synthesizes answers, potentially omitting businesses before customers even visit their websites, requiring clear public evidence for inclusion. This shift necessitates businesses ensuring their expertise is easily understood online to remain competitive in the evolving customer journey.


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Scottish businesses must adapt to AI search to avoid exclusion | News Minimalist