Schools will directly pay college athletes starting July 1

College athletes can now receive direct payments from their schools for the first time, starting July 1, 2025, marking a historic shift in college sports. The House v. NCAA settlement allows schools to share revenue with athletes, with a cap of around $20 million annually per school, primarily funded by athletic department revenue. The Power Four conferences will regulate and enforce player compensation, and NIL contracts will be vetted. While this new system is implemented, questions remain about contract enforcement, athlete movement, and the NCAA's role, with potential for further legal and legislative developments.