Saint Maclou repositions to revitalize its French flooring market share

Saint Maclou is undergoing a strategic repositioning to regain its market relevance in home flooring solutions. The flooring retailer, part of the Mulliez group, has seen declining sales and significant losses, with spontaneous brand recognition below 10% and a market share under 3%. Founded 63 years ago, Saint Maclou aims to re-establish itself as the go-to brand for French consumers looking to renovate their floors.