Rostock mall on Baltic Sea bets on tourists, influencer to lift sales

nordkurier.de (German)

Rostock's KTC shopping center saw sales fall in the second quarter amid persistent consumer reluctance. Management is betting on tourists, a fitness influencer's visit, and new tenants to revive revenues. All stores reported negative second-quarter sales, partly blamed on high fuel prices. Management expects recovery from summer tourism, especially cruise passengers, plus a September 25 meet-and-greet with fitness influencer Sophia Thiel, who has over 1.3 million followers. Only two of 40 retail spaces are vacant; a barber shop opened August 1. Manager Klaus Banner, 71, extended his part-time role until year-end while the ECE Group seeks a successor.


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Rostock mall on Baltic Sea bets on tourists, influencer to lift sales | News Minimalist