Rewe customers express frustration with bonus app after a year

derwesten.de (German)

Rewe customers remain frustrated with the "Rewe Bonus" app over a year after its launch. The loyalty program, introduced in December 2024, aims to offer discounts and exclusive deals but has faced significant customer dissatisfaction. Complaints cite usability issues, privacy concerns, and forcing older customers to use digital tools for discounts. This dissatisfaction comes after Rewe ended its partnership with Payback, a move that saw Edeka subsequently join Payback, potentially to attract Rewe customers.


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Rewe customers express frustration with bonus app after a year | News Minimalist