Restaurant LINE promotions drive repeat business, but registration remains a hurdle

A survey found that while only 20.8% of restaurant patrons registered for a restaurant's LINE official account in the last three months, 85.4% of those who did have visited or ordered due to LINE promotions. The study suggests the challenge for restaurants is not the effectiveness of LINE, but overcoming the initial hurdle of user registration, highlighting the need for compelling reasons to sign up during a visit. The research also indicated that higher household income correlated with higher registration rates, and that while coupons appeal to women, men are more critical of the value proposition.