Reformation's journey toward climate positivity and circularity

vogue.com

Reformation is not yet climate positive by its 2025 goal but is on track, with a new ambition for full circularity by 2030. The fashion brand aimed to remove more emissions than it emits, defining climate positive loosely. While reducing Scope 3 emissions, it fell short on Scope 1 and 2 targets due to retail growth. Reformation is now focusing on circularity, investing in recycled materials and circular business models like rental and resale to extend garment life.


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Reformation's journey toward climate positivity and circularity | News Minimalist